Privacy Policy - Run An Empire



Date of Last Revision: 15 May 2020

This Policy sets out how Location Games Limited, trading as Run an Empire (“we” / “our”) may obtain and use certain personal and non-personal information which we may acquire when you download and interact with the Run an Empire app or use our website at (together the “Service”). You should carefully review this policy prior to downloading and/or using the Service.

1. About us

1.1. Location Games Limited, trading as Run an Empire, is a company registered in England, with our registered office address at 23 Shackleton Court, 2 Maritime Quay, London E14 3QF. Our company number is 09606827. Our VAT number is 199276741. For the purposes of the Data Protection Act 1998, we are the data controller in respect of any personal data which you may submit to us.

2. Data

2.1. We may ask you for and / or you may submit certain personal and non-personal information and / or data to us through the Service (such as your name, email address, password, contact details, GPS run traces, game play/run logs (e.g. distance, time, date, speed etc), anonymous unique device identifier number, Twitter ID and Facebook ID) and information concerning your use of the Service when you use the Service or any of its related services.

2.2. We may also record which parts of the Service and its related features and services you are interested in and your usage patterns.

2.3. This information will be kept secure by us in accordance with the EU General Data Protection Regulation (2018) and may be used to:

2.3.1. process and make available the Service;

2.3.2. enable your use of the Service and associated services, and to publish your comments and other material you wish to share;

2.3.3. open and run your user account and provide you with an up to date, efficient and reliable service;

2.3.4. monitor the use of the Service;

2.4.5. monitor your contributions (if any);

2.4.6. keep you updated on the Service news and developments and related services;

2.5.7. to generate anonymous and aggregate data reports to highlight the use of the Service; and

2.3.8. to comply with any Apple iTunes Store or Google Play policy or law enforcement request.

2.4. We may associate any category of information with any other category of information and will treat the combined information as personal data in accordance with this policy for as long as it is combined.

2.5. By submitting your data and using the Service you agree to our use and disclosure of your personal information as described in this privacy policy.


2.7. We will never collect sensitive information about you without your explicit consent.

2.8. If you believe we have information about you that you do not want us to have or that is incorrect please contact us as described below and we shall correct or remove the data as you request as soon as is reasonably practicable and/or provide details to you of how you can update the data.

2.9. When you use your Facebook ID and/or Twitter ID to login into the Service, please note that you will be sharing additional information with us from your Facebook and/or Twitter profile. We shall set out the information you will share with us when you use those login methods, and such personal data shall be used in accordance with the Facebook and Twitter policies and this privacy policy.

2.10. We may use servers outside the European Economic Area to store any data which we acquire from your use of the Service, and where we do so, we shall ensure that our data processors agree to handle the data in accordance with the EU General Data Protection Regulation (2018) .

2.11. We will use reasonable and industry standard measures to safeguard the personal data we hold. However no system can be 100% secure, and therefore despite our best efforts, there could be unauthorised access to this data and therefore by using the Service you accept this risk.

2.12. In the event that we are subject to a purchase or all or some of our assets are acquired by a third party, then the personal data shall be deemed an asset which may be transferred to the third party.

2.13. Please note that if you are below the age of 16 you should not provide any personal data to us. If you are older than 16 years of age, but below 18 years of age you should obtain the consent of your parent or guardian before you submit personal data to us.

2.14. We collect your mobile advertising ID such as a Google Advertising ID (GAID) or an Apple Advertising Identifier (IDFA). We collect this information to show you more relevant adverts. It is necessary for us to collect this information for our legitimate interests you can remove this by resetting advertising ID on Android or limiting ad tracking on your Apple device.

3. Profiles

3.1. As part of the Service, you may create your own profile showing your progress, your runs and other data (including personal data) which you have submitted to us. Please note that this information will be made public immediately and accessible to all other users of the Service.

3.2 You may also opt to share your information and use of the Service on social networks such as Facebook and Twitter. You should check your privacy settings of those networks to ensure you are happy with the way your information is shared.

4. Location Data

4.1. By using the Service, you will share with us your actual physical location. We use this location information to plot run traces using the GPS functionality of your mobile device. This information (along with an indication of how frequently your runs pass through a given area) will be made accessible to other users of the Service and will be associated with your profile. Only approximate location information is shared with other users of the Service.

5. Marketing Communications

5.1. We shall give you a choice of whether or not you want us or other reputable companies chosen by us to contact you about future offers, events and new services or related activities that we believe you may find useful.

5.2. We will not sell or trade personal information to other companies but we would like to keep you informed of the developments on the Service and we would like to share data with other reputable companies who may have interesting offers and information for you (inside or outside the EU).

5.3. We will not send you any marketing emails or pass your information on to third parties unless you give your consent or you have given it already.

6. Cookies

6.1. We may use cookies or other similar tools within the Service, and by downloading and/or using the Service you consent to this use.

6.2. A cookie is a text file placed onto your device when you access our Service. We use cookies and other online tracking devices such as web beacons, local storage, and flash object storage to deliver, improve and monitor our Service, including in the following ways:


To serve you ads in our game which are most relevant to you. We serve ads from a number of ad networks, including, but not limited to Heyzap, Fyber, Facebook Audience Network, Unity Ads, Applovin.


To log you into our Service and keep you logged in.


To remember information about you such as your preferred language and configuration.


To help us understand how you use our Service, and how often, so we can improve it to deliver a better experience for our users.
To carry out research and statistical analysis to help improve our content, products and services.

If you want to learn about how to opt out of Google Analytics, please visit this URL or change your Google Ads Settings.


We use cookies in order to display advertisements to you about products and services we offer, which we think will be of interest to you based upon your previous use of our Service.

6.3. The information we obtain from our use of cookies will not usually contain your personal data. Although we may obtain information about your device such as your IP address, your browser and/or other internet log information, this will not usually identify you personally.

6.4. Our Service may display a notice alerting you to our use of cookies and other similar technologies and linking to this privacy policy. If you use our Service after reading this privacy policy or after this notice has been displayed to you we will assume that you consent to our use of cookies or similar technologies for the purposes described in this privacy policy.

6.5. Please note that, if you choose to disable cookies or similar technologies on your device, you may be unable to make full use of our Service.

6.6. We work with third parties who may also set cookies through our Service, for example Google Analytics, Facebook, and Twitter, which we use to display content, enable social networking functionality and sharing, and to monitor how visitors use our Service. These third party suppliers are responsible for the cookies they set on your device. For further information please visit the website of the relevant third party.

7. Privacy

7.1. If you have any other concerns over privacy, this privacy policy or the Service please contact us by email to  We will endeavour to respond to any query or questions within 48 hours.

Location Games Limited t/a Run an Empire
Vault 9, Somerset House, Strand, London WC2R 1LA